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Ep. 25 – Listening To Customers
Listening To Customers
Online tools that are essential that every company should use when listening to customers.
View Transcript
Host 1: 00:00 Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Host 2: 00:30 Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size. Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. My name is Lisa Maier and I am the CEO at DirectiveGroup, a digital marketing agency that helps businesses dominate their market. First up, I want to thank Lunarpages for inviting us back to speak to you. As you have heard me say before, our marketing agency has had a long and trusted partnership with Lunarpages for many, many years so it is an absolute pleasure to be here as a guest speaker. In previous podcast episodes, we talked about the importance of customer feedback and online reviews. But what we haven’t yet done is speak about how to get this all-important feedback.
Host 2: 01:30 We all know that you can have the best digital marketing plan, outstanding products and unbelievable prices, yet without customers, you will still end up in a not-so-good place. While listening to your customers takes time, it may actually save you time in the long run. We all want to be heard, and our customers are no different. Did you know that 71 percent of customers who feel that you have listened to them are likely to recommend your company to their friends, and they are more likely to post positive reviews online? As you already know, reviews can be a huge boost to your digital marketing results as over 88 percent of people trust reviews they read online as much as if a personal friend was making the recommendation.
Host 2: 02:31 Now that is astonishing. That means nine out of 10 people will read an online review and we’ll take the information they review just as they would take it from a personal friend. That’s huge. In fact, at our digital agency, we have seen online review capture programs have a dramatically positive effect for businesses and we’ve talked about that in previous podcasts. Today, we’d like to talk about some online tools that you can use to better listen to your customers. Let’s start with a really good one. Chat windows. Chat windows are great tools for listening to your customers because they are extremely efficient and they’re there when...
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By LunarPagesListening To Customers
Online tools that are essential that every company should use when listening to customers.
View Transcript
Host 1: 00:00 Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Host 2: 00:30 Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size. Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. My name is Lisa Maier and I am the CEO at DirectiveGroup, a digital marketing agency that helps businesses dominate their market. First up, I want to thank Lunarpages for inviting us back to speak to you. As you have heard me say before, our marketing agency has had a long and trusted partnership with Lunarpages for many, many years so it is an absolute pleasure to be here as a guest speaker. In previous podcast episodes, we talked about the importance of customer feedback and online reviews. But what we haven’t yet done is speak about how to get this all-important feedback.
Host 2: 01:30 We all know that you can have the best digital marketing plan, outstanding products and unbelievable prices, yet without customers, you will still end up in a not-so-good place. While listening to your customers takes time, it may actually save you time in the long run. We all want to be heard, and our customers are no different. Did you know that 71 percent of customers who feel that you have listened to them are likely to recommend your company to their friends, and they are more likely to post positive reviews online? As you already know, reviews can be a huge boost to your digital marketing results as over 88 percent of people trust reviews they read online as much as if a personal friend was making the recommendation.
Host 2: 02:31 Now that is astonishing. That means nine out of 10 people will read an online review and we’ll take the information they review just as they would take it from a personal friend. That’s huge. In fact, at our digital agency, we have seen online review capture programs have a dramatically positive effect for businesses and we’ve talked about that in previous podcasts. Today, we’d like to talk about some online tools that you can use to better listen to your customers. Let’s start with a really good one. Chat windows. Chat windows are great tools for listening to your customers because they are extremely efficient and they’re there when...