This time our  highlights one of Gossage's notable campaigns for Blitz Weinhardt Beer during the Oregon centennial, which humorously proposed reforesting Times Square to compensate New Yorkers for the beer's unavailability. 

The campaign garnered massive attention despite its outlandish nature. Furthermore, Gossage's playful and inclusive copywriting style, often featuring collaborative projects with renowned figures like Stan Freeberg, and his inclination towards creating memorable ads.