“I fell in love with the people and the culture from day one.”

What does it really take to scale a company to 270,000 customers without losing what made it successful in the first place?

We sat down with Karina Wellendorph, Managing Director of e-conomic, Denmark’s leading accounting platform, to hear how this actually plays out in real life.

Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing e-conomic before the Visma acquisition to leading it through its next phase of growth, she shares a rare, behind-the-scenes perspective on how to scale, integrate, and still move fast—without compromising culture.