What if accounting software didn't have to feel like accounting software?

In this episode of Voice of Visma, we sit down with Piotr and Wodek from InFakt — Poland's boldest accounting platform, serving over 100,000 entrepreneurs with a model that goes far beyond software. By combining a curated network of 800+ certified accountants with a product built around joy, clarity, and full-service ownership, InFakt has redefined what it means to help entrepreneurs run their businesses.

From sharpening their focus to a single winning product, to launching Poland's first major TV campaigns for an online accounting company — with Visma's backing — to now pioneering MCP-powered AI in the Polish market, this is a conversation about making big bets, building trust, and staying genuinely helpful at scale.

“How difficult can it be?”

That simple question sparked a company now serving 160,000 customers.

Hege Oustad, Managing Director of Tripletex, shares the real story behind: what worked, what didn’t, and what scaling actually feels like behind the scenes.

From early product bets to ambitious AI targets, this is a conversation grounded in real experience, also a reminder that scaling isn’t about getting everything right. It’s about making decisions early, learning fast, and staying close to what actually creates value for customers.

“I fell in love with the people and the culture from day one.”

What does it really take to scale a company to 270,000 customers without losing what made it successful in the first place?

We sat down with Karina Wellendorph, Managing Director of e-conomic, Denmark’s leading accounting platform, to hear how this actually plays out in real life.

Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing e-conomic before the Visma acquisition to leading it through its next phase of growth, she shares a rare, behind-the-scenes perspective on how to scale, integrate, and still move fast—without compromising culture.

How do you build one of the industry’s most loved accounting solutions for SMEs?

In this episode of Voice of Visma, we sit down with Lise Mentzoni, Managing Director of Norwegian-based PowerOffice, to explore how an accounting system designed specifically for small and medium-sized businesses became one of the industry’s most loved solutions used by over 100.000 thousand Norwegian businesses. 

Learn more about how PowerOffice continues to scale, work closely with accounting firms, and embed AI across the organisation, and dive into what becoming part of the Visma ecosystem has meant for their product, people, and long-term ambitions.

In this episode of Voice of Visma, we sit down with Romain Passilly, Managing Director of Inqom, to explore what it takes to win in today’s highly competitive accounting software market.

Romain shares insights from building and scaling Inqom, an accounting ERP designed specifically for accounting firms. We discuss why accounting is becoming a winner-takes-all market, how AI and automation are reshaping the profession, and why technology should empower accountants - not replace them.

From bold decision-making and entrepreneurial resilience to the future of accounting firms in France and beyond, this conversation offers a candid look at leadership, innovation, and growth in modern financial software.

LEARN MORE:

How to become a Visma company: visma.com/company/become-a-visma-company

About Inqom: inqom.com

Entrepreneurial leadership often grows through experience, and Maxin Schneider has seen that up close. In this episode, she reflects on shifting from a “push for growth” mentality to building clarity, trust, and a foundation that honours the business's legacy. Her development as a Managing Director has been shaped by learning to delegate and by leaning on Visma’s support network, “a global, high-performance pool of coaches and knowledge-sharing people and experts,” where sibling companies openly share challenges and insights.

Looking ahead, Maxin highlights how rising expectations for ease of use and automation in the German market will make accounting, collaboration, and digital tools an integrated engine for scaling businesses.

LEARN MORE:How to become a Visma company: https://www.visma.com/company/become-... About BuchhaltungsButler: https://www.buchhaltungsbutler.de/

This episode demonstrates how Visma's holistic approach to DEI, truly inclusive of culture, age, belief, ability, and more, inspires innovation, strengthens engagement, and helps drive company growth. Iveta Bukane, Managing Director of Competence Centres in Latvia and Spain, offers concrete leadership insights and personal reflections that underline why DEI isn't just a moral imperative —it’s a business necessity.

LEARN MORE:

⁠About Visma⁠

More about DEI at Visma

Watch every episode on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

For more info about the podcast, visit: ⁠⁠⁠⁠⁠https://www.visma.com/voiceofvisma⁠ 

From integrating intuitive ESG (Environmental, social, and governance) features into software products to driving greener internal policies, Freja Landewall, ESG Manager at Visma Software Nordic, joins Philip Scarampi, Sustainability Manager at Visma Group, to explore the critical role of helping customers navigate evolving regulations and stakeholder expectations while delivering real impact. Freja shares her unique journey from political science and HR into sustainability leadership, offering a behind-the-scenes look at her dynamic role. Discover how ESG goes far beyond the environment, encompassing people, governance, and the long-term resilience of business.

LEARN MORE:

⁠About Visma⁠

About Visma Software Nordic

Watch every episode on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

For more info about the podcast, visit: ⁠⁠⁠⁠⁠https://www.visma.com/voiceofvisma⁠

Between demographic changes, the rise in AI, and digitalisation, the public sector is at a pivotal moment. In this episode, Marie Ceder, Managing Director of Publitech, joins host Linda Emmery to talk about how secure, mission-critical SaaS solutions are changing the game. And what it means to be a trusted tech partner in a rapidly evolving landscape.

LEARN MORE:

⁠About Publitech

About Visma⁠

Our offering for the public sector

Watch every episode on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

For more info about the podcast, visit: ⁠⁠⁠⁠⁠https://www.visma.com/voiceofvisma⁠

What does inclusion truly mean at Visma – not just as values, but as everyday actions? Join Ida Algotsson and Henny Hasselknippe Dahl-Hansen as they reflect on what drives our passion for DE&I, how our internal community supports employees across the company, and why inclusion remains a core part of who we are.

LEARN MORE:

⁠About Visma⁠

Our diversity & inclusion goals

Watch every episode on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

For more info about the podcast, visit: ⁠⁠⁠⁠⁠https://www.visma.com/voiceofvisma⁠