Jenn Lever, President of Baxter Brewing Co., shares how she’s leading one of Maine’s top craft breweries with heart, grit, and bold innovation. From a major brand overhaul to launching Delta-9 beverages and navigating the Lewiston shooting crisis, Jenn opens up about what it really takes to grow a purpose-driven business in a rapidly shifting industry. She breaks down what most people don’t know about beer, why women are the future of craft, and how real leadership means embracing mistakes and trusting your team. If you’re into entrepreneurship, modern leadership, or just really good beer—this one’s for you.

00:00 Introduction and Resilience

00:44 Meet Jenn Lever: President of Baxter Brewing Company

01:14 The Rebranding Journey of Baxter Brewing

05:25 Craft Beer Passion and Challenges

14:57 Crisis Management: Lewiston-Auburn Shooting

21:50 Future Strategies and Market Insights

31:09 Closing Thoughts and Reflections

32:21 Hosts' Takeaways and Final Thoughts