In this episode of the Sunny Side Up podcast, Sam Gong dives into why we should change our ideas about data science to empower marketing, sales, and the growth of your company. Sam explains that, up to this point, data scientists have more or less lived in their bubbles because key people don’t understand just how valuable it is. Sam wants key leaders and thought movers in business development to see that using smart data can help narrow the discrepancies in the sales funnel and create more opportunities for generating revenue. His model based on a grading system uses data science to “rate” prospective leads, which allows sales to take them on more confidently, giving them back time to pursue other leads. During the episode, Sam breaks this down along with some other key reasons the best biz dev people in the world should be using data science. He wraps up with some advice to the young entrepreneur, a solid book recommendation, and a few shout-outs to industry leaders we may one day see here on Sunny Side Up.

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