On this episode of the Sunny Side Up podcast, Anoop sits down with Zoom’s Doug Starzak to talk about co-selling, optimizing meetings, and how to engage partners in a co-selling organization. Co-selling is really an organization that has adopted a fully integrated go-to sales model, but engaging all partners in a co-selling operation is not easy. Throughout their conversation, Doug offers some of his best practices when it comes to co-selling organizations, and the two wrap up their conversation by discussing the books Doug thinks everyone should read in their lifetime.

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