On this episode of the Sunny Side Up podcast, David Szabo of Palo Alto Networks shares a fascinating strategy that took him from a curious young coder through the full spectrum of roles within the sphere of tech product development – from inception through design, testing, marketing, sales, and customer experience. Once he got familiar with all the different hats, it was easy for him to identify the one that fits best and at which he excels: Sales Enablement. David is known as an innovator who supports reps and SE’s by challenging them to uncover their motivation and define their mission. Learn about the array of creative tools, live exercises, and training that David provides in order to set up his teams for enduring success in the field.

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