Host and APR's VP of Communications and Public Affairs, Kara Pochiro, is joined by Dale Gubbels, the 2023 Advocacy Champion Award recipient and CEO of Firstar Fiber. Dale and Kara break down Dale's early days of recycling and how Firstar Fiber has evolved into one of the largest materials recycling facilities (MRFs) in the Midwest. They decode Firstar's successful business model - diversifying sources other than single stream, enhancing people's awareness of recycling, and value-adding to hard-to-recycle plastics  with the Hefty® ReNew® orange bag program. They also talk about the importance of working with local markets and it being the foundation of Firstar's success.