In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing. She explains the concept of gamification, differentiates it from gaming implementation, and provides examples of how it can be effectively utilized in higher ed. The discussion highlights the importance of engaging students through innovative marketing strategies, the potential for personalization, and the need for higher education institutions to adapt to a competitive landscape. 

Guest Name: Erin Ward, Head of Digital Sales & Client Experience at Next Grad

Guest Social: LinkedIn

Guest Bio: Erin Ward is a seasoned Client Experience and Marketing Professional with over 12 years of experience driving growth through innovative digital marketing and integrated marketing strategies. Erin has a proven track record in enhancing brand awareness, engagement, and brand affinity by executing targeted digital campaigns and communications. She excels in understanding the complete journey and translating demands into compelling brand messages.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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