Spilling the Magic Beans | A growth marketing podcast

Ep #26: How Licious and Trell built their Brand Identities


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Building a brand involves asking yourself and the teams around a ton of questions.

Those questions allow you to build a collective vision.

A vision that will drive every single action that occurs within an organization.

And for us as marketers, it will help drive every piece of content, creative and campaign that we launch.

Which makes building and understanding the brand you are a part of, a fundamental part of all of our jobs as marketers.

And in today’s episode, we walk you through the exact questions you need to be asking yourself before creating any piece of content, to ensure it’s in line with your brand.

To do this, we spoke to Maria Bilkis, who’s helped create famous brands such as Licious and Trell from scratch.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Spilling the Magic Beans | A growth marketing podcastBy Rocketium