“The Power Of Content Strategy To Brand & Market Your Business For Success.” - PART 2

💡 Are you weary about the hypersensitive social culture that we live in today, where any type of political incorrectness can have grave consequences on brand loyalty?

💡 One of the most important parts of what you do to mitigate this from happening is how you dial your content strategy in, to support a strong brand image and loyalty that aligns with that of your ideal client.

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I tackle this in this week’s The Transform Your Confidence Show theme of Branding & Marketing, called:

“The Power Of Content Strategy To Brand & Market Your Business For Success.”

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My guest is one of Canada’s pre-eminent thought leaders in content strategy, Mohit Rajhans (of www.ThinkStart.ca), & here's what we cover in part 2:

✅ We talk about the most commonly used content strategies that brands should be using to stand out in today’s information overload culture.

✅ We break down the connection between brand loyalty, content strategy, market conversion, and sales.

✅ We discuss if there’s a difference in content strategy when starting a brand from scratch vs pivoting an existing one to get market share.

✅ We close off by discussing the relationship between how the core values of market segments and niche branding require focused content strategy to drive company success consistently towards the bottom line – and how to accomplish this.

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Here’s a bit about Mohit:

⭐ He’s a seasoned media professional, who has produced, interviewed, and hosted big name celebrities from Hollywood to Bollywood.

⭐ He’s worked with major media companies like Rogers and Cineplex Digital.

⭐ His recent book ‘Rethinking Your Content,’ reached number #1 on Amazon and he has been recognized by the Reel World Film Festival with the Trailblazer Award.

⭐ He owns one of Canada’s longest running movie blogs, mohitmovies.com, and is launching an interview series about fatherhood this fall at dadspotting.com.

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📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’

📌 Subscribe to our YouTube channel for part 1 of our conversation:

https://www.youtube.com/TheOpenChestConfidenceAcademy

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