266 business

EP 26: Rethinking offline and online customer experience with Jack Thomas


Listen Later

Join Wayne Yap and Jack Thomas, founder and CEO of BASE Gym in Bangkok. Having various fitness accolades and qualifications under his belt, his goal is to change the fitness landscape through programs that cater to all fitness levels and personalised assessment by coaches and data-driven insights. 

Jack even has his eyes on Singapore!  Listen to learn more about Jack's philosophy on building a strong culture and how he is actively engaging his customers during this period. 

Enjoy!

-----------------------------

 

A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

 

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

 

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

-----------------------------

 

You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

To apply to work with Wayne:
www.ugadvisory.com

-----------------------------

 

You can find more about Jack Thomas and BASE Gym on...

BASE Bangkok Website  https://basebangkok.com/

BASE Bangkok Instagram  https://www.instagram.com/basebangkok/

BASE Bangkok Facebook https://www.facebook.com/basebangkok/

Jack Thomas Instagram  https://www.instagram.com/jacktbase/

Jack Thomas Linkedin https://www.linkedin.com/in/fitnessbusinessasia/

Fitness Business Asia Podcast https://fitnessbusinessasia.com

Bedros Keuilian https://bedroskeuilian.com

-----------------------------

Today’s Episode: Jack Thomas - BASE Gym

[00:07] Introduction: Who Jack Thomas is, and what he and BASE stand for [02:27] Philosophy on scouting and training new coaches [04:46] Importance of building strong company culture [06:07] Studying other businesses to get ahead [08:00] Starting a business [9:24] Taking risks [11:14] Initial struggles with traction [13:10] BASE’s marketing strategy [14:56] Positioning your offers [17:00] Venturing into Singapore as a fitness business [18:10] Business amidst the crisis [20:28] BASE’s procedures when opening a new branch [21:28] Jack’s thoughts on acquiring an existing business [22:44] BASE’s unique selling point [25:42] How COVID-19 has changed things for the fitness business [27:14] Top priorities for taking business online [29:14] Maintaining and integrating online services after the crisis [30:30] Pricing and demonstrating value [32:00] Free services during the crisis [33:27] Advice for people struggling to workout from home [33:59] Person who inspired Jack the most - Bedros Keuilian [34:49] 2 things to keep in top form apart from diet and exercise [36:15] Business benefit of socialising with other industry players [36:57] How much sleep you need for optimal performance
...more
View all episodesView all episodes
Download on the App Store

266 businessBy Wayne Yap