Join Wayne Yap and Keith Tay, Co-Owner of MGP Label. Being a Singaporean brand, MGP Label had to navigate overseas perception of the brand as well as cultural differences when venturing into overseas market. Even as individuals are exposed to close to 4,000-10,000 advertisements today, MCP Label continues to produce engaging content to attract and maintain their customer base.
Join Wayne and Keith as they discuss how to build resilience in this current pandemic, joint venture opportunities and many more.
Enjoy!
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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.
Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.
In addition to his professional interests, Wayne spends his time learning about cosmic energies.
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You can find Wayne on...
Website https://www.ugadvisory.com/
Instagram https://www.instagram.com/266businesspodcast/
LinkedIn https://www.linkedin.com/in/wayne-yap-ug/
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You can find more about Keith Tay and MGP Label on...
MGP Label Website https://mgplabel.com
MGP Label Instagram https://www.instagram.com/mgplabel/
MGP Label Facebook https://www.facebook.com/mgplabel
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Today’s Episode: Keith Tay - MGP Label
[00:28] Introduction to Keith and MGP Label
[01:56] Developing business rea of excellence
[06:58] Effects of COVID-19 and Circuit Breaker on sales
[09:42] Business resilience during crisis
[12:15] Creating Engaging Content: Influencers & Partnerships
[20:01] Joint Ventures & Brand Positioning
[24:36] Franchise structure considerations
[28:10] Limitations of e-commerce in developing countries
[30:09] Perception of Singapore’s products overseas
[36:58] Advice to your younger self when starting out
[37:38] Concepts that are relevant to his business
[39:02] Current toughest business challenge to eradicate