In this episode, Wayne chats with Alson Lim (Digiace Media), a young entrepreneur, has set up his own full-fledged media agency. Interested in how he managed to obtain clients and built credibility when he first started? This podcast is for you!  Listen as Alson and Wayne have an engaging discussion on his journey and techniques such as risk reversal and many more. 

Enjoy!

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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

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You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

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You can find more about Alson and Digiace Media on... 

Digiace Media: https://www.facebook.com/digiace.media/

Alson Lim Linkedin: https://www.linkedin.com/in/alsonlimjz/

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[00:07]  Introduction to Alson and Digiace Media 

 

[03:00]  Risk reversal: Taking on your client’s risk 

 

[10:00]  Putting your foot in the door: Offering free services

 

[13:00]  Challenges of a young entrepreneur

 

[17:51]  Gaining credibility through referrals 

 

[20:13]  Education and its purpose

 

[24:18]  Future goals for the industry

 

[25:55]  Why the F&B sector

 

[27:03] Lead Acquisition vs Lead Retention

 

[29:32] Adding a personalised touch to lead retention 

 

[40:08] Biggest problem to solve currently