OnBase: Smashing Sales and Marketing Misalignments

Ep. 262 | Pros and Cons of Growth


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Growth is good, but it’s not always easy. As Senior VP for Technology, Mike’s role has been to guide the leading mobile engagement platform’s evolution with focus and intentionality. Hear about the process Airship deployed in defining what it does best and executing on strategies aimed laser-like at one goal: Being the best of the best. Mike provides a preview of his company’s upcoming Elevate 2021 online conference, which will include some exciting app unveilings, and he also shares some recommended reading for executives trying to foster a collaborative, ordinary but extraordinary, the culture of growth and development across the enterprise.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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