In this episode, we are joined by Shaun Ayers, Business Unit Director for Kuiu, and Kevin Wilkerson, VP of Brand Marketing, to dive into the history of KUIU and explore their recent step into the waterfowl space.

 KUIU has been leading the industry since 2011 when Jason Hairston had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development.

 Discover the "why" behind KUIU's decision to venture into the waterfowl space, specifics on pieces offered, how each piece is meticulously designed to enhance performance and comfort during waterfowl hunting, and the versatility of their layering systems.

 Next, we discuss Kuiu’s waders and the advanced materials and design techniques for durability, mobility, and waterproofing. We dive into specific wader details from the boots all the way up to the shoulder straps, and how their warranty works.

 Lastly, we conclude our episode by lifting the curtain on KUIU's rigorous gear testing process. From lab simulations to real-world trials, learn how KUIU ensures their gear stands up to the harshest conditions and performs flawlessly in the field.

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