The impacts of supply chain disruption, which have been looming on the retail and e-commerce horizon for months, are coming into sharp relief as the holiday season kicks into high gear. This episode of Sunny Side Up features Yael Zlatin, whose marketing savvy translates across sectors and transcends pandemic-related challenges. National Sales Director and Head of Ecommerce at Adtaxi, she shares strategies for coping with the escalating costs of digital advertising and optimizing business intelligence (data that in many cases your company already owns for months into the future) into long-term marketing muscle. This is a lively conversation that every company navigating uncharted seasonal merchandising terrain will want to hear.

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