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What is the real value of AI Agents?
2025 was supposed to be the year of AI agents. You've probably heard the pitch: autonomous assistants that book your travel, manage your calendar, and run your business while you sleep.
But here's the thing: until now, we've had a lot of hype and very little data. We didn't actually know how people were using AI agents in the real world.
So today I want to break down what this study tells us, and why it matters for how you should be thinking about AI in 2026.
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
https://publicsectormarketingpros.com
By Joanne SweeneySend us a text
What is the real value of AI Agents?
2025 was supposed to be the year of AI agents. You've probably heard the pitch: autonomous assistants that book your travel, manage your calendar, and run your business while you sleep.
But here's the thing: until now, we've had a lot of hype and very little data. We didn't actually know how people were using AI agents in the real world.
So today I want to break down what this study tells us, and why it matters for how you should be thinking about AI in 2026.
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
https://publicsectormarketingpros.com