Andrew Widdall of Unibit Solutions joins Mike to talk about the evolution of SEO, the rise of AI search, and why digital marketers have spent the last year trying to separate real strategy from internet panic. They dig into search visibility, client expectations, recurring revenue, and what businesses need to understand about investing in long-term digital growth instead of chasing shortcuts.

Along the way, the conversation shifts into agency operations, leadership, and the realities of supporting hundreds of clients across a global network. From WSI partnerships and Supplier of the Year recognition to perfectionism, process, and client expectations, Andrew shares why the best results still come from doing the fundamentals exceptionally well, even when the industry keeps chasing the next shiny object.