On this episode of Speaking to Influence, Donavan West reveals the two types of people he’s connecting with in order to build bridges and support businesses owners during the pandemic. During this conversation Laura and Donavan discuss the need to cut through industry noise, and why “yelling louder” only creates confusion for your audience. Donavan also shares how Covid has exposed weak points within businesses and how we can connect with individuals to provide education and services in a way that supports them where they are right now.