Sign up to save your podcasts
Or
Share EP 27: If you're setting multiple goals for 2026, you're already telling on yourself.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
EP 27: If you're setting multiple goals for 2026, you're already telling on yourself.
Warren Buffett said it best: "Diversification is the protection against ignorance. It makes little sense if you know what you're doing."
We've been sold on the idea that more goals mean more ambition. But here's the truth: multiple goals create multiple conflicting priorities—and conflict kills momentum.
In this episode, I'm breaking down why we set just ONE North Star for the year, and how making mine bigger actually made everything simpler. When I increased our target, suddenly delegation became obvious. What wasn't worth my time became crystal clear. And I stopped asking my team to follow my lead—I started asking them to take ownership.
Your North Star should have three components: a revenue target, a profit ratio (not a dollar amount—here's why that matters), and a people-focused metric that ties back to your vision. Because businesses aren't built on profitability. They're built on relationships. The profit just measures how effectively you're serving them.
If you're hedging with multiple goals, it's not strategy. It's fear dressed up as ambition.
Set the one thing. Make it big enough that it scares you a little. Then let it become the filter for every decision you make.
Challenge: If you're not slightly nervous to say your 2026 goal out loud, it's not big enough.
PROFITS ON PURPOSE MASTERCLASS
View all episodes
By Brittany McKnightWarren Buffett said it best: "Diversification is the protection against ignorance. It makes little sense if you know what you're doing."
We've been sold on the idea that more goals mean more ambition. But here's the truth: multiple goals create multiple conflicting priorities—and conflict kills momentum.
In this episode, I'm breaking down why we set just ONE North Star for the year, and how making mine bigger actually made everything simpler. When I increased our target, suddenly delegation became obvious. What wasn't worth my time became crystal clear. And I stopped asking my team to follow my lead—I started asking them to take ownership.
Your North Star should have three components: a revenue target, a profit ratio (not a dollar amount—here's why that matters), and a people-focused metric that ties back to your vision. Because businesses aren't built on profitability. They're built on relationships. The profit just measures how effectively you're serving them.
If you're hedging with multiple goals, it's not strategy. It's fear dressed up as ambition.
Set the one thing. Make it big enough that it scares you a little. Then let it become the filter for every decision you make.
Challenge: If you're not slightly nervous to say your 2026 goal out loud, it's not big enough.
PROFITS ON PURPOSE MASTERCLASS