This is from a LinkedIn Live in September 2021.

We're all seeing the writing on the wall. Solopreneurs are already doing it en masse. But small B2B companies are slow to catch on.

This is the first time I crystallized the new world of client acquisition in a coherent narrative. I'm sure further iterations will follow. But I hope that this presentation will help small B2B companies to realize what's in front of them and execute a considerable DNA change inside the company and reshuffle their C-level priorities.

In a nutshell, the Funnel and the Pot methodology requires you to do this:

* Understand where & how buying decisions get made - in the Dark Funnel

* Build separate paths for high-intent leads vs low/no-intent audience

* Optimize the sales path with great conversion-oriented content (funnel)

* Nurture the audience with quality content (pot) & build relationships at scale

* Abandon high-volume lead collection (MQLs)

* Treat cold outbound as a transition until brand equity drives sufficient momentum

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Listen to The State Of Client Acquisition Podcast and ask any question!

Sign up & submit questions: www.StateOfClientAcquisition.com

Listen to the podcast here:

https://open.spotify.com/show/73OtLbvg3fIzJybFUWGsHG

https://podcasts.apple.com/us/podcast/state-of-client-acquisition/id1576487184

Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp