In this episode I talk with Willie Geist, co-host of the TODAY Show and Morning Joe, and a multiple time NY Times best-selling author.  Willie is an old friend from Vanderbilt and I enjoyed interviewing at his office in NYC a few weeks ago.

Willie chats about his book Good Talk, Dad:  The Birds and The Bees…and Other Versions We Forgot to Have  that he co-authored with his father Bill Geist.  Good Talk, Dad became a NY times best-seller, without having any orders pre-sold through Amazon. This is a big deal, because the bulk of book orders in this modern day come from pre-ordering on Amazon’s website.  Willie details why and his Dad wrote the book together, and how they marketed it to their audiences around Father's Day. 

Additionally, we dive into various chapters of the book. This includes reminiscing about the famed Big Sky Basketball Tournament @ Vanderbilt University that we both played in back in college. And a funny chapter he wrote about taking his daughter to a Harvard/Columbia football game. 

Willie also talks about how what it’s like crossing over to other shows like Andy Cohen’s Bravo Show, Joel McHale’s The Soup, and working with The Olympics with Brian Williams and Michelle Beadle. Andy Cohen and other friends were instrumental in helping to market “Good Talk. Dad,” helping it reach best-seller status.

Buy Willie and Bill Geist’s book “Good Talk, Dad”: http://www.amazon.com/Good-Talk-Dad-Conversations-Forgot-ebook/dp/B00EXTVSMI

Follow Willie Geist on Twitter: https://twitter.com/williegeist

Watch Willie on the Today Show: http://www.today.com/