OnBase: Smashing Sales and Marketing Misalignments

Ep. 272 | Ways to Solve No Historical Data


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Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions?

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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