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Ep 273 - The Black Marlin Strategy for Elite Recruiters
Are you still writing job ads that try to appeal to everyone?
Because if you are… you’re throwing out a giant net and hoping something decent swims in. And that’s exactly why you keep attracting the wrong candidates.
In today’s ep, I break down the Black Marlin Strategy - the simple shift that helps recruiters stop chasing “everyone” and start baiting the exact talent they want. One angle. One message. One irresistible hook.
Tune in for:
🎣 The difference between broad-stroke ads and precision “black marlin bait”
🎣 Why bland job descriptions kill engagement (and how to fix them fast)
🎣 How to find the one spectacular angle that will magnetise your ideal candidate
🎣 A killer real-life example of an angle that transformed candidate response overnight
🎣 What to ask clients when you “can’t find an angle”
🎣 Why quality applicants beat 50 bland ones every day of the week
View all episodes
By Brett ClemensonAre you still writing job ads that try to appeal to everyone?
Because if you are… you’re throwing out a giant net and hoping something decent swims in. And that’s exactly why you keep attracting the wrong candidates.
In today’s ep, I break down the Black Marlin Strategy - the simple shift that helps recruiters stop chasing “everyone” and start baiting the exact talent they want. One angle. One message. One irresistible hook.
Tune in for:
🎣 The difference between broad-stroke ads and precision “black marlin bait”
🎣 Why bland job descriptions kill engagement (and how to fix them fast)
🎣 How to find the one spectacular angle that will magnetise your ideal candidate
🎣 A killer real-life example of an angle that transformed candidate response overnight
🎣 What to ask clients when you “can’t find an angle”
🎣 Why quality applicants beat 50 bland ones every day of the week