What does it take to turn a Southern US comfort food into a breakout UK brand?

In this episode, we sit down with Jane, co-founder of Homewrecker Cheese, to unpack the wild journey of building a startup from scratch and bringing a bold taste of the American South to British shelves.

Jane shares the realities of launching a food brand, navigating culture gaps, hustling for retail wins, and what it really takes to land major stockists like Ocado and Selfridges. It’s a story of grit, flavour, and founder resilience, packed with lessons for anyone dreaming of turning a kitchen idea into a national product.

If you love startup stories, food entrepreneurship, or behind-the-scenes retail journeys, this one’s for you.

Huge shout-out to the Leamington Spa community for supporting "Jallen" on their journey so far, including the Fox and Vivian, Aubrey Allen and Farmers Fayre. You are the best!