State Of Client Acquisition

Ep. 28 - Here's me working on my own Strategy LIVE (Replay)


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One of the tasks I'd been putting off because it was important but not urgent. I forced myself to do it by scheduling a LinkedIn Live on the topic.

In this episode, I'm refining my own company strategy for Q4 2021 and 2022. The structure is:

1) Set a quantifiable goal

2) Analyse the current situation. External and internal, my own strengths and weaknesses, Opportunities and Threats.

3) Identify specific high-priority gaps that need to be fixed

4) Name specific actions I will take (quantified and time-bound) that have the highest likelihood of filling the gaps and getting me to the goal.

Find my long-form strategy document here:

https://docs.google.com/document/d/1mZO9VWhyCI8fr-5ojhxEDuSdFRad-tYNrIDyeo2nFSY/edit#

And the resulting 1-pager which i've printed out and hung on my wall is here:

https://docs.google.com/document/d/1Ksk0q3ZzG0szb176TVOsjTNuy0evJd1LpkVqtOTxOEI/edit

The State Of Client Acquisition (www.StateOfClientAcquisition.com) is an Ask-Me-Anything style podcast that covers all aspects of client acquisition for coaches, consultants and small B2B. We focus on the whole process - from positioning to content to prospecting to closing on the phone. Got a question you want me to cover? Submit a question on www.StateOfClientAcquisition.com.

Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp

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State Of Client AcquisitionBy Michal Bohanes

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