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Ep #28: How The Souled Store built an ecommerce conversion machine
eCommerce Marketing isn’t easy.
Every single day, there are new competitors popping up, all vying for the same thing.
Our attention.
And ecommerce brands face the unique problem statement of trying to move a user from awareness to conversion in an extremely short period of time.
And to do this, ecommerce marketers must create campaigns that truly resonate with their target personas.
How do you do that?
To learn this, we spoke to Sujoy Dutta. He is the senior vice president of marketing at The Souled Store.
___
About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Follow Sujoy on LinkedIn
View all episodes
By RocketiumeCommerce Marketing isn’t easy.
Every single day, there are new competitors popping up, all vying for the same thing.
Our attention.
And ecommerce brands face the unique problem statement of trying to move a user from awareness to conversion in an extremely short period of time.
And to do this, ecommerce marketers must create campaigns that truly resonate with their target personas.
How do you do that?
To learn this, we spoke to Sujoy Dutta. He is the senior vice president of marketing at The Souled Store.
___
About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Follow Sujoy on LinkedIn