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In this episode, Troy Sandidge, the former Vice President of a Chicago Creative Agency, with over 10 years of experience in developing marketing strategies and systems that maximize engagement and revenue for brands locally and internationally,  shares with us marketing hacks and strategies that could elevate your business to the next level.

KEY TAKEAWAYS FROM THIS EPISODE

• Success means the experience was good, the work is making a profit, and the result is sustainable.
• No matter what business, big or small, a leader should have the clarity of where he/she is and where he/she is going.
• If you need to go in a different direction in your business, It doesn't mean you fail. It just means you are getting more clarity.
• If we're not going anywhere, we have to make a change.
• Get something started; you will get better along the way.
• Find something outside your industry to keep your curiosity going. It will make learning fun.
• Establish where you want to be. Pick 3 social media platforms that you can maintain.
• Be yourself. There's enough room in social media for everyone.
• Connecting in social media is not about broadcasting. It is about having a two-way convo that leads to a relationship. 
• People you connect to in social media can be buyers, advocates, or elevators.
• There should be transparency with your family about the things that you have to sacrifice when you are starting a business.
• Know that the sacrifice you make in your business is seasonal. You have to build a foundation first.

TODAY'S GUEST

Troy Sandidge is the former Vice President of a Chicago Creative Agency. He has over 10 years of experience developing marketing strategies and systems that maximize engagement and revenue for brands across the country. He is a dynamic speaker, advocate, and mentor. Troy has successfully launched 63 brands internationally.

Connect and know more about Troy here:

Website: http://findtroy.com/

Twitter: https://twitter.com/FindTroy

LinkedIn: LinkedIn.com/in/FindTroy

Youtube: YouTube.com/in/FindTroy

Podcast: https://iDigress.Show

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