Tips For A Speedy Website

If your site takes longer than three seconds to load, it may be time to make some improvements for a better customer experience.

 

 

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Host 1:                        00:00               Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                         00:32               Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size. Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. Today we are going to talk about page load speed.  Once you have designed and published your website, you want to drive traffic to your content.  You most definitely want to maximize your page load speed, so your content loads quickly, and your visitors don’t get bored and click out. Most people have a need for speed today and would not consider continuing to browse through the rest of the site if the first page loads too slowly. It’s well known that fast page load speed increases visitor engagement, conversion rates, customer retention, and boosts sales.

Host 2:                         01:26               The stats are clear. An Aberdeen Group research study found that for every 1 second delay in page load speed, customer satisfaction gets reduced by 16%, page views by 11% and conversion rates by 7%. If your pages take a long time to load, it can frustrate visitors and force them to look for alternatives without even seeing what you have to offer. Slow page load speed can really kill your bottom line even if you are not an e-commerce company. And if keeping a potential customer on your site isn’t incentive enough to for you to speed up your site then consider this: Google and Bing love fast sites too and rank them higher in search results.  Often times we hear people ask ‘how fast should a website load?’ Page load speed is measured in seconds or milliseconds. According to Google’s Site Performance for Webmasters video, 2 seconds is the threshold for e-commerce website acceptability. At Google, they aim for under a half second. So, you are looking at a website load speed of 500 milliseconds to 2 seconds at most and four seconds for smartphone users.

Host 2:                         02:35               The page load speed time for a web site also depends on many components are on the actual page and the bandwidth/routing data pathways, from the remote host to your Internet Service Provider and finally to your device. The weight or size of everything on the page that needs to be transferred from text, images, HTML code and database information to multimedia files affects how qui...