OnBase: Smashing Sales and Marketing Misalignments

Ep. 280 | Secrets You Didn’t Know About Predictive Analytics


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This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has moved through several roles at IBM, but none has been more transformational than his current C-suite presence as CDO. He and his teams have been empowered to accomplish in-house at IBM what companies of all sizes want most to see: Growth in the top line, expansion of the bottom line, and overall risk reduction. Data transformation, AI, and cybersecurity are the three main pillars for getting there. With his methodology, Inderpal has found ways not only to leverage data in myriad ways but also to create transformation within the IBM culture – that adoption piece without which, says Inderpal, there can be no meaningful or sustainable implementation. You’ll enjoy Inderpal’s front-line observations and some recommended resources for learning yet more about what’s on the horizon as enterprises seek to transform data into business value.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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