In Episode 283 of Paper Napkin Wisdom, Michael Walsh returns for part fifteen of the Freedom Series. Michael, founder of Walsh Business Growth, has been guiding us through the “hidden danger zones” leaders face as their organizations scale from $1M to $20M and beyond. Each conversation builds on the Freedom Framework—a practical guide for achieving true freedom in and from your business. 

This episode focuses on something every entrepreneur knows too well: change. As Govindh framed it, “Isn’t all change somewhat unexpected? At least the timing of it?” Michael’s insight takes us deeper into how to prepare for—and thrive in—the midst of the unknown. 

 

Change Is Inevitable, Timing Is Unpredictable 

The transcript makes one thing clear: while entrepreneurs can anticipate some changes, the timing almost always surprises. As Michael put it: 

“You could plan for change… but you also have to monitor.” 

It’s not enough to build systems—you must also stay attentive, scanning both the business and its environment for early signals. Freedom comes not from resisting change but from preparing your people and structures to absorb it. 

 

Managers: The First Line of Adaptation 

Michael and Govindh highlighted that the “tough part” of growth isn’t crafting vision or mission—it’s supporting managers. 

“It’s actually supporting managers in doing their jobs and completing their roles… supporting the people, but also getting results.” 

Managers are the bridge between leadership’s strategic vision and the team’s daily execution. If they’re trained, equipped, and trusted, they become the shock absorbers during unexpected shifts. Without that investment, every change hits the entire organization like a tidal wave. 

 

Freedom Is the Point 

At its heart, the Freedom Framework is about choices. As Govindh reminded us: 

“The point is freedom. Most entrepreneurs want freedom in their business to do the things they want to do… freedom from their business so they can take a vacation… and freedom because of the business, to provide for their family.” 

Unexpected change threatens that freedom when businesses are fragile. Building resilient managers, scalable structures, and growth-minded teams creates flexibility—the foundation of freedom. 

 

5 Key Takeaways 

1. Change is constant, timing is unpredictable 

• Don’t just plan for change—build systems that flex when it arrives. Take Action: Run quarterly “what if” sessions with your leadership team to stress-test assumptions. 

1. Managers are the pivot point 

• Strong middle leadership translates vision into adaptive action. Take Action: Invest in leadership training that focuses on decision-making under uncertainty. 

1. Support beats slogans 

• Culture isn’t enough; managers need real tools and support. Take Action: Audit what resources your managers actually have to succeed in a shifting environment. 

1. Freedom is the ultimate measure 

• Business should create freedom for the entrepreneur and the team. Take Action: Ask yourself quarterly: “Does my business give me more or less freedom today than it did six months ago?” 

1. Monitoring is as critical as planning 

• Anticipating trends and early signals is a discipline. Take Action: Assign team members to track industry, customer, and internal performance indicators—and discuss them weekly. 

 

About Michael Walsh 

Michael Walsh is the founder of Walsh Business Growth, where he helps businesses navigate growth with clarity and confidence. With decades of experience guiding companies through hidden danger zones, his Freedom Framework has become a roadmap for entrepreneurs seeking both scale and sustainability.