OnBase: Smashing Sales and Marketing Misalignments

Ep. 283 | The Three Pillars of Business Intelligence – and Success


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In this episode of Sunny Side Up, Alina Gubavu, Director of Analytics and B.I. at Microsoft, shares her change management philosophy. A voraciously curious lifelong learner, she has expanded her roots in Romania and taken flight in the world of business intelligence. Reflecting on the key elements of her success, Alina recognizes the power both in being a mentor and staying perpetually open to mentoring. Progress comes in pieces, she says, and it takes a network pulling together to identify, sort, and leverage those pieces. Change management is a cornerstone to Alina’s work, helping organizations optimize operations through business information, data analysis, and decision-making support. But none of it works without intentionality, clearly identifying goals and mitigating risks. Productivity means different things to different companies, but there’s always a value-add available if you can get buy-in and stay open to what’s on the horizon. “See change happening,” she says, “and embrace new waves of change in order to continually grow your business.”

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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