What if the most powerful skill in your business is not pitching, persuading, or presenting… but listening?

In this episode, John and Rich break down why elite entrepreneurs and coaches treat listening as a strategic advantage. From boardrooms to client calls to personal relationships, the ability to truly hear what is being said, and what is not being said, can change everything.

They share practical tools you can implement immediately: pausing before responding, validating what you heard, asking better follow up questions, taking notes to stay present, and recognizing patterns over time. They also unpack real challenges founders face, especially mental drifting during virtual meetings and missing key nonverbal cues.

If you want to build stronger trust, make better decisions, and communicate at a higher level, this conversation will sharpen one of the most overlooked skills in entrepreneurship.

Listen in and ask yourself: are you really listening, or just waiting to talk?