Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key.

Watch the full video HERE.

Guest Name: Laurier Mandin

Title: President & Principal Consultant

Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy.

Website: https://graphosproduct.com/

Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ

Watch the LTM Podcast Shorts playlist.