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Ep. 29: How FMCG brands can survive in D2C space (Feat. Mike Stevens, Author of DTC Playbook)
FMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers?
In this episode, we have guest Mike Stevens who tells the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-ups and challenger brands. He is also the founder and CEO of Kuroa - a sustainable homeware brand.
Connect with Mike Stevens
Get the Direct to Consumer Playbook
Visit Woolman.co
Try business management platform Ellis
View all episodes
By WoolmanFMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers?
In this episode, we have guest Mike Stevens who tells the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-ups and challenger brands. He is also the founder and CEO of Kuroa - a sustainable homeware brand.
Connect with Mike Stevens
Get the Direct to Consumer Playbook
Visit Woolman.co
Try business management platform Ellis