In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explores what’s hot, what’s overrated, and the key pitfalls to avoid. And of course, he steps back to look at the bigger picture — where is the Shopify app ecosystem heading next?

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In this special solo episode, Chief Evangelist Mikko Rekola unpacks one of the hottest buzzwords of H1 2025: Commerce OS. What is Shopify’s goal with its Unified Commerce approach? Why have its biggest competitors suddenly acquired POS systems? And most importantly—what does this shift mean for merchants?

Tune in to find out!

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NRF 2025 Special – Part 2: Mikko Rekola, Chief Evangelist at Woolman, interviews Guillaume Faure, CEO of LiveMeUp. What insights did NRF 2025 reveal? What are the key trends in video commerce, and why is it a must-watch topic?

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In this special episode, Mikko Rekola, Chief Evangelist at Woolman, shares his insights and key takeaways from NRF 2025, the world’s premier retail conference. What were this year’s buzzwords? Were there any surprises? Tune in to find out!

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Join us for our final episode of the year, featuring Anne Moulet and Mikko Rekola as they review Q4, reflect on BFCM, and share insights into the business, including a glimpse into 2025.

Anne will highlight the importance of a unified app stack on Shopify in 2025, while Mikko shares his perspective. For

Read about Mikko's 2025 predictions

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In this special solo episode, Chief Evangelist Mikko Rekola shares last-minute tips for Black Week and the 2024 holiday season.

For the complete list of ideas, check out Mikko's article here: Refreshing Black Friday Preparation Guide for Shopify Merchants.

In this episode, Neil Forrest, Senior Strategic Partner Manager at Gorgias, discusses how AI is transforming the entire customer success landscape. Interviewed by Woolman’s Chief Evangelist, Mikko Rekola, they also explore the Shopify ecosystem and how Gorgias supports large to enterprise-level merchants. Discover more about Gorgias at www.gorgias.com.

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In this special solo edition of Commerce Insights we tackle the loud critics spreading myths about Shopify. From grumpy naysayers to hard facts, we bust 6 common claims and reveal how Shopify powers an ever-growing part of commerce.

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Kicking off a new season, Anne Moulet from Woolman discusses key takeaways from the London Ecom Expo and shares a Q3 recap with Woolman's Chief Evangelist, Mikko Rekola. Together, they also explore expectations for Q4 and emerging trends.

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Join Nanso's Director of Retail and E-commerce, Jenni Homer, and Woolman's Chief Evangelist, Mikko Rekola, for a discussion on Nanso's data-driven growth. Discover how Nanso has been utilizing Woolman's data management platform, Ellis, as their omnichannel data source, seamlessly integrated with their Shopify store and Shopify POS locations.