Commerce Insights

In this Season 4 finale, Mikko Rekola, Chief Evangelist at Woolman, recaps the key topics from Q2 and shares his predictions for Q3 across the Shopify ecosystem and beyond.

In this special episode, Marta Gomez, Lead Consultant, shares her experiences from Shopify Editions.dev with Chief Evangelist Mikko Rekola. Listen to their recap, recorded live in Toronto.

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Listen to the top feature requests from Woolman’s merchants ahead of Shopify Summer Editions 2025, from smarter AI to B2B upgrades and long-awaited POS rollouts. A quick dive into what merchants really want.

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In this episode, Clearer.io's President and COO Tom Goodwin explains the story behind Clearer.io and the value they bring to Shopify Plus merchants. During the discussion, we touch on the importance of a unified app stack, B2B, and how Clearer.io uses AI in their latest offering.

Learn more at:

https://www.clearer.io/

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In this episode, Arto Juvonen from Woolman breaks down how Woolman supports payment providers and shares insights as a Shopify-recommended Payment Partner Provider. Arto discusses key trends, lessons learned from 10+ payment integrations, and what’s shaping the future of Shopify payments.

Learn more about Woolmans Payment Solutions

In this special episode, our Chief Evangelist Mikko Rekola shares his fresh insights straight from Shoptalk Spring 2025 in Las Vegas. What were the buzzwords, and where is digital commerce heading next?

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In this guest episode, Rachel Tonner, VP of Product Marketing at Athos Commerce, joins Woolman’s Chief Evangelist, Mikko Rekola, to discuss the latest developments in AI-powered search. What should merchants focus on, and when does human interaction still matter?

Learn more about Klevu

In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explores what’s hot, what’s overrated, and the key pitfalls to avoid. And of course, he steps back to look at the bigger picture — where is the Shopify app ecosystem heading next?

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In this special solo episode, Chief Evangelist Mikko Rekola unpacks one of the hottest buzzwords of H1 2025: Commerce OS. What is Shopify’s goal with its Unified Commerce approach? Why have its biggest competitors suddenly acquired POS systems? And most importantly—what does this shift mean for merchants?

Tune in to find out!

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NRF 2025 Special – Part 2: Mikko Rekola, Chief Evangelist at Woolman, interviews Guillaume Faure, CEO of LiveMeUp. What insights did NRF 2025 reveal? What are the key trends in video commerce, and why is it a must-watch topic?

Check out LiveMeUp

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