Commerce Insights

Commerce Insights

By WoolmanBusiness
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Commerce Insights episodes

  • Ep.40: Shoptalk Europe Special - Key Takeaways

    Shoptalk Europe is here 🎉


    How did the event go and what were the key takeaways from Shoptalk Europe held in Barcelona? 


    The highlights of this episode: 

    • Shopify is growing and conquering the world of commerce
    • Sustainability was a major discussion point with brands thinking of new ways to do commerce 
    • AI’s role in the future of content management and applications
    • Customer engagement with new concepts and products 


      • Tune in as Chief Evangelist Mikko Rekola and Shopify D2C Consultant Teemu Tolonen share their experience. 

      8 min
    • Ep.39: The resale boom in the fashion industry (Feat. Kati Kanerva, Dresscue)

      Kati Kanerva is the founder of Dresscue a "rent-a-rack" store located in Los Angeles, where people sell and buy second-hand clothing. This widely popular counterculture movement to fast fashion has been a huge hit among consumers and we wanted to know how one of the fashion capitals of the world is reacting to this movement.


      In this episode, Mikko Rekola and Kati Kanerva discuss the birth of the rent-a-rack concept and the transformation of the fashion industry towards a more sustainable future.


      Visit Dresscue.com

      Visit Woolman.co

      21 min
    • Ep.38: How the subscription industry is redefining customer relationships

      The subscription economy is said to grow $1.5 trillion by 2025. What is behind this massive growth?


      In this episode, Chief Evangelist Mikko Rekola shares insights on the best strategies he has witnessed brands utilizing in the subscription economy in the last year.


      Want to know what huge industry players like Mountain Dew and H&M Group are doing to redefine customer relationships? Tune in to find out!


      Visit Woolman.co for more resources.

      20 min
    • Ep. 37: What is happening with social media platforms? SHOPTALK special (Feat. Jasmine Enberg, Insider Intelligence)

      Shoptalk 2023 was full of value-packed seminars that provided insights into the future of commerce - with social media and social commerce being hot topics.

      Chief Evangelist Mikko Rekola sat down with Jasmine Enberg, Principal Analyst at Insider Intelligence who specializes in this area to learn more about how brands, creators, and consumers are utilising social media platforms.


      In this episode, we cover:

      • What are the biggest drivers and developments in the creator economy? 
        • What to do if Tiktok gets banned?
          • Is Twitter going to disappear?

            • ...and more!


            Visit Woolman.co

            Learn more at insiderintelligence.com


              19 min
            • Ep.36: Shopify 2.0 Theme - Should you upgrade now?

              As Shopify came out with the 2.0 upgrade, brands have been updating their themes for a better experience for both merchants and customers.


              • Should all brands do the upgrade now?
              • What are the main benefits of upgrading?
              • What is holding brands back from doing it?

                • Tune in as Chief Evangelist, Mikko Rekola shares his insights.


                Woolman can help you with a smooth upgrade!

                Visit Woolman.co for more resources.

                16 min
              • Ep.35: How eCommerce landscape has transformed post-pandemic? (Feat. Tink Taylor, Founder & President of dotdigital)

                Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic.


                Tink Taylor shares insights on the following:

                • What are the trends taking place post-pandemic?
                • What are the most effective strategies to scale as a brand?
                • What are the innovative approaches for personalization?
                • What is the role of data in 2023?


                  • Dotdigital unites customer data from every touchpoint to create memorable customer experiences.

                  Visit dotdigital.com


                  Woolman is a sustainably leading full-stack Shopify Plus agency working with global D2C brands with data-driven strategies

                  Visit Woolman.co

                  21 min
                • Ep. 34: Shoptalk 2023 Day 4 - What have we learned?

                  Shoptalk 2023 final day finished with a bang 🎉

                  Day 4 covered: 

                  • When should you rely on a partner?
                    • What brands should do if Tiktok gets banned? 
                      • What are the possibilities with new technologies? Composable commerce, AI etc. 

                        • And more…! 

                        Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights. 


                        Visit Woolman.co

                        Connect with Mikko⁠

                        Business intelligence platform Ellis.is

                        18 min
                      • Ep.33 Shoptalk 2023 Day 3 - What have we learned?

                        Shoptalk 2023 continues on Day 3 🎉


                        Day 3 covered: 

                        • How do smaller and enterprise brands survive in the tough climate? 
                          • How should data be utilised for future-proof success? 
                            • What opportunities exist in the D2C market for customer experiences? 

                              • And more…! 


                              Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights.


                              Visit Woolman.co

                              15 min
                            • Ep.32 Shoptalk 2023 Day 2 - What have we learned?

                              Shoptalk 2023 continues on Day 2. 🎉

                              More interesting discussions and learnings around topics such as:

                              • Should you go headless? Pros and cons 
                              • Why investing in data and AI is a must for brands?


                                • Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 2 of the event.


                                Visit Woolman.co

                                Visit Ellis.is

                                10 min
                              • Ep.31: Shoptalk 2023 Day 1 - What have we learned?

                                Shoptalk 2023 is here! 🎉

                                What are the big players like Target and Pinterest saying about the current commerce trends and predictions for the near future?


                                Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 1 of the event. Tune back in in for later updates!


                                Visit Woolman.co

                                10 min

                              About Commerce Insights

                              From the publisher's feed

                              Woolman helps brands and retailers build profitable, responsible, and growing omni-channel and digital commerce solutions using Shopify Plus.