Commerce Insights

As we enter the new year and a new era of commerce - we wonder: what does omnichannel retailing look like in 2023? How do you build a successful omnichannel strategy to wow your customers? 

In this episode, Chief Evangelist Mikko Rekola shares insights into what top-level brands are doing to create immersive and seamless experiences to build loyalty with today's consumers. 

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The last episode of the year is a special one ✨

We welcomed Shopify's Head of Sales in Northern Europe, Dave Wileman, to the studio on his visit to Helsinki. He brings his perspective on the Nordics market, how he sees the cooperation with merchants, and what to look out for at Shopify in 2023. 

Happy New Year 🎉

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What happens when things don’t go as planned? 👀

Sadly, risk assessment is not as commonplace in eCommerce as in traditional business - but it is just as vital to avoid looming disasters. 

What should a D2C brand pay attention to in the digital landscape? 

Tune in as Chief Evangelist, Mikko Rekola shares his insights. 

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Why should a brand consider outsourcing parts of data management? 🧐 

In this episode, Data Expert Mikko Rekola shares insights into the benefits of data outsourcing services and what you should pay attention to when it comes to data management. 

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What are the crucial components for a D2C brand to prepare for when expanding to a large market such as the U.S.? Is opening an eCommerce store on Shopify Plus enough or where else should you focus on maximizing opportunities? How are the economic changes affecting business - is 2023 really a good time to expand? 

Tune in as Jacob Westerberg shares his best business strategy tips for U.S. market expansion. 

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What makes D2C brands successful? 🧐

In this episode, we unravel the common denominators found among the top D2C brands and the top lessons for retailers to take away to ensure brand longevity in the future. 

Tune in as Chief Evangelist Mikko Rekola shares his insights. 

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A large portion of retailers experiences significant challenges when it comes to logistics, especially during an economic crisis. As we move through global challenges and changes - how do we strengthen our supply-chain systems in the new era?

Tune in as D2C Strategist Matias Toukonen shares his insights around optimising logistics for a thriving business.

Do you know what your customers are willing to pay for your products?

Tune in as Tomi Grönfors, CEO and Co-founder of dynamic pricing software Sniffie, shares his insights around the principles of strategic pricing. Find out what dynamic pricing means for your business, which pitfalls to avoid, and how to optimise pricing as a D2C brand. 

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How to nail your pricing perfectly during the big holiday season? Our special guest Tomi Grönfors, CEO and co-founder of dynamic pricing software Sniffie, shares the best tactics on how brands should be looking at pricing to make the most out of holiday season campaigns such as Black Friday & Cyber Monday. 

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Shopify has launched its B2B feature, but what does this mean? How does this help merchants? 

Tune in as Woolman's Chief Evangelist and Shopify expert Mikko Rekola shares his insights on how the B2B function works on Shopify and why it is such a massive step forward in eCommerce for businesses. 

Visit our website Woolman.co