Commerce Insights

Commerce Insights

By WoolmanBusiness
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Commerce Insights episodes

  • Ep. 50: The Codeunit Journey from Dynamics Past to Unified Commerce Future

    Join Olivia Johansson of Codeunit as she discusses the evolution and challenges of ecommerce integrations, especially between platforms like Shopify Plus and backend systems like Microsoft Dynamics 365 Business Central. Delve into the significance of real-time data synchronization, the rise of Unified Commerce, and the future potential of platforms like Shopify B2B. This episode offers a concise overview for enterprise commerce professionals looking to stay updated in a rapidly evolving digital commerce landscape. Perfect for those keen on best practices and industry insights.

    16 min
  • Ep. 49: Shopify, First-Party Data, and the Enterprise Shift: The Changing Face of D2C

    In this special episode of the Commerce Insights podcast, we welcome Nirav Sheth from Anatta Design. He has collaborated with numerous rockstar D2C brands.
    We discussed the following topics with Nirav:

    • The current trends in the D2C space
    • The role of first-party data
    • Shopify's role in the D2C revolution
    • The impact of enterprise D2C brands entering the field
    • The future of D2C commerce
    • What steps challenger brands should take now
    • Show notes:
      https://anatta.io/?utm_source=woolman&utm_medium=podcast
      https://www.linkedin.com/company/anatta-design/
      https://www.linkedin.com/in/nirav-sheth-anatta/

      27 min
    • Ep. 48: Uncovering the Unexpected: The Symbiotic Dance of Merchandising and Personalization on Shopify Plus (Feat. Lari Lehtonen, Nosto)

      With competition getting fiercer than ever in the eCommerce space, how do brands in different sectors cut through the noise and find fruitful ways to connect to their customers?


      In this episode, we have Lari Lehtonen from Nosto reveal insights to burning questions such as:


      • What is the role of merchandising in eCommerce today?
        • How do personalization and merchandising intersect with the Shopify ecosystem?
          • What is the symbiotic relationship between the two?
          • ... and more!


            Tune in to gain the ultimate insights to implement for your business today. đź’ˇ


            Lari Lehtonen is the Principal Product Manager at Nosto - a commerce experience platform that provides brands methods to increase their online revenue with personalization, merchandising, search and UGC

            Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.


            28 min
          • Ep. 47: Finding the perfect balance between D2C and marketplaces (Feat. Vinny O'Brien, eCommerce Consultant)

            With the explosion of marketplaces, how can D2C brands find the perfect balance between direct selling and different marketplaces?

            In this special episode, we uncover answers to questions such as:

            • How does consumer behaviour influence the strategy in different marketplaces?
            • What is the impact of major players jumping into the D2C game? 
            • What are the biggest shifts in commerce impacting the industry?
            • ... and so much more!


              Tune in and learn the best tips and strategies from eCommerce Consultant Vinny O’brien.


              Vinny O'Brien is an experienced eCommerce Consultant who helps companies design and execute their global eCommerce omnichannel strategies.

              Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

              50 min
            • Ep.46: Unlocking the power of upselling and product bundling for increased conversions (Feat. Alex Green, Pickystory)

              Maximizing the potential of your eCommerce store means understanding the user experience and using the right tools to make it easier for customers to buy from you.


              In this episode, we uncover the secrets to:


              • Top-level merchandising to boost cart orders.
              • Mastering the art of seamless user experience and transforming your eCommerce store into a customer magnet.
              • Skyrocketing Average Order Value with tactics like product bundling, upselling, and cross-selling.

              • Tune in as Alex Green from Pickystory helps merchants understand the proven methods for success.


                Alex Green is the Co-Founder and CEO of Pickystory - an eCommerce upsell platform that helps merchants make personalised offers to help their customers discover more products. 

                Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

                28 min
              • Ep.45: How to do D2C subscription model successfully? (Feat. Phil Greenword, Skio)

                Subscription-based business models are on the brink of transformation as consumer behaviors keep changing.

                • What are brands doing to innovate in the subscription economy?
                • What are the tools and tactics that are proven effective to meet customer standards?

                • Tune in as we discuss with the Sales & Partnership Lead of Skio Phil Greenwood about customer experience, retention, data, the Shopify ecosystem, and more! 


                  Phil Greenwood is the Sales & Partnership Lead of Skip - a subscription app that helps Shopify brands sell subscriptions in a simple and accessible way.

                  Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

                  34 min
                • Ep. 44: How can D2C brands survive in the future? (Feat. Tim Masek, Storetasker)

                  Is D2C dead?

                  Tune in as Woolman's Chief Evangelist Mikko Rekola and VP of Growth at Storetasker Tim Masek have an interesting discussion.

                  In this episode, they uncover:

                  • The current challenges and trends in the eCommerce space
                  • How the Shopify ecosystem supports D2C brands of all sizes
                  • The role of innovative tools in building successful business models

                  • ...and more!


                    Tim Masek is the VP of Growth at Storetasker - a platform that helps to connect eCommerce freelancers to brands. He is also the founder of 1-800 D2C - a website that helps to discover the best eCommerce tools for successful business building.

                    Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

                    47 min
                  • Ep. 43: What CPG brands can learn from Feastables in the D2C landscape (Feat. Jess Cervellon, Feastables)

                    CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr.Beast has successfully created a brand experience in the digital space that customers love. What advice does Head of Customer Experience Jess Cervellon give to aspiring CPG brands looking to branch into the direct-to-consumer space? 


                    In this episode, we discuss things like data, personalisation, consumer behavior, creating the ultimate brand experience... and more! 


                    Jess Cervellon is Head of Customer Experience at Feastables- a chocolate bar company created by YouTuber and philanthropist MrBeast, in partnership with Night Media. They specialize in creating chocolate and treats made of organic ingredients.

                    Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.


                    29 min
                  • Ep. 42: The present and future of marketing automations (Feat. George Underwood, Klaviyo)

                    Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers.


                    In this episode, we uncover:

                    • The most common challenges eCommerce businesses are facing in the current digital landscape
                    • How brands are scaling with marketing automation and customer retention strategies
                    • Key trends in marketing automation

                    • George Underwood is the Partner Account Manager at Klaviyo - a marketing automation platform that uses customer data to create hyper-personalized messages for shoppers - helping brands scale faster and more efficiently.

                      Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

                      19 min
                    • Ep. 41: Should CPG brands jump on board with the subscription boom?

                      The subscription model has been the talk of the town for its benefits of customer retention and loyalty, but is it an opportunity worth seizing for CPG brands?


                      In this episode Mikko Rekola and Ben Fisher dive deep into the topic, covering things such as:

                      • What are the common pitfalls in the subscription business that cause customers to have a bad experience with brands?
                        • What are the best strategies that take into account the unique needs of customers?
                          • How to use data effectively for deeper insights into your customers? 
                          • ..and more!


                            Tune in to learn how to utilize the subscription concept in the right way for your brand!


                            Ben Fisher is the Co-Founder of Rodeo - a platform that helps CPG brands optimize customer lifetime value through flexible subscriptions.

                            Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

                            50 min

                          About Commerce Insights

                          From the publisher's feed

                          Woolman helps brands and retailers build profitable, responsible, and growing omni-channel and digital commerce solutions using Shopify Plus.