Commerce Insights

Woolman and Svea Payments have been working together to provide Shopify merchants with an easy-to-use and flexible payment solution. Whether you are looking for Buy Now Pay Later or B2B functionalities, it is all possible with the Svea Payments app. 

In this episode, Heli Jääskeläinen (Product Manager, Svea) shares the process of Svea and Woolman working together and the feedback from customers. 

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FMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers?

In this episode, we have guest Mike Stevens who tells the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-ups and challenger brands. He is also the founder and CEO of Kuroa - a sustainable homeware brand. 

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What is the reason a customer keeps coming back to your brand? 

In an uncertain and turbulent economy, building customer loyalty is a strategy top-level brands are implementing. 

In this episode, Victoria Beech (Partner Manager at Yotpo) unravels the secrets behind successful loyalty strategies that foster trust with customers, build communities, and increase customer lifetime value. 

Yotpo is an eCommerce marketing platform that helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

Woolman is a leading D2C & Shopify Plus agency helping brands to succeed in eCommerce.

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Did you know that the average eCommerce return rate hovers around 20-30%? 

As returns are costly for businesses (and for the environment!), we are looking at the best practices to reduce them. 

In this episode, we shed light on: 

Tune in as Woolman's Chief Evangelist Mikko Rekola shares his insights. 

Need a helpful tool to reduce eCommerce returns? Try Ellis 

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Customer service is listed as one of the top eCommerce trends in 2023. What are the elements of efficient and impeccable customer service that top-level D2C brands are using to their benefit today?

Jeremy Horowitz is a Senior Partner Marketing Manager of Gorgias - an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels.

Tune in to learn about the modern tools and strategies that will give your brand the customer-centric approach necessary in the future of commerce. 

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Before 2023 we were forecasting what the new year will bring. Now into the first quarter of the year, we are seeing certain challenges and trends taking place that brands need to be aware of. 

Tune in as Chief Evangelist, Mikko Rekola drops 5 key insights to take away for the rest of the year. 💡

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What are the benefits of Shopify 2.0? What is available in the theme store currently that brands should take advantage of?

With so many options these days, it can be difficult to know which one is the right choice for your brand.

Tune in as Joonas Toroi, Design Lead of Woolman, explains the benefits of Shopify 2.0, what to look out for when choosing the best theme for you, and how Woolman has developed a Premium theme Taiga precisely for merchant's needs.

Try our Premium Theme Taiga now: themes.shopify.com/themes/taiga/

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Is it a good time to enter the UK market? ⏱  As a D2C brand, what should you consider and prepare for? 

In this episode, Mikko Rekola (Chief Evangelist, Woolman) and Hain Joubert (Managing Partner, Woolman) have an insightful conversation with a special guest from the UK, Tim Richardson. Tim is the founder of Fern Studios - a consultancy that focuses on helping digital agencies with their internal growth, sales, and client management strategy. Before that, he was a founding member of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021. In his spare time, he hosts the Your Basket Is Empty podcast and does a little angel investing.

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Do you truly know who your customers are? 💡

As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer. 

Are you relying on old customer segments from your retail business? Do you know which customer segments are more loyal and which ones are not? Which customers should you invest in? 

In this episode, Insight Consultant Viivi Varjus and Chief Evangelist Mikko Rekola offer valuable insights on best practices and tools when it comes to customer segmentation for increased conversions and higher customer lifetime value. 

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Is Tik Tok the new Google?  How are new regulations affecting buying behaviour?  What value do brands need to bring in the future? 🧐

Dive into this episode with Chief Evangelist Mikko Rekola & Growth Hacker Roosa Hämäläinen who share insights around the biggest trends and consumer behaviour changes seen in the industry - affecting the future of commerce. 

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