Commerce Insights

Commerce Insights

By WoolmanBusiness
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Commerce Insights episodes

  • Ep. 10: Common pitfalls in data & how to overcome them

    As our world is becoming more data-focused, understanding data is becoming crucial for success. With vast amounts of data, it's becoming increasingly harder to know where to focus and how to analyze data correctly. 

    • Which metrics should you be looking at? 
    • Do you have the correct strategy in place?
    • What do you do when data is in a variety of different sources? 
    • Tune in as Data Expert, Mikko Rekola talks about the most common pitfalls that brands face when it comes to data and shares his insights on the best tips to overcome them to become a successful data-driven business. 

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      22 min
    • Ep. 9: How to react to inflation as a D2C brand?

      When times are challenging, new measures need to be taken to ensure longevity as a D2C brand. How should you react to the rising inflation? 

      In this episode, we answer questions such as: 

      • What should be the first step?
      • Should you adjust your pricing? Will you lose your customers in doing so? 
      • What should I do about my overstock? 
      • ...and more! 

        Tune in as Chief Evangelist Mikko Rekola shares his insights on how to sustain your business during this tough time. 

        22 min
      • Ep. 8: Creating a customised app on Shopify

        Shopify as an eCommerce platform offers thousands of apps that can be installed for additional functionalities. Where does the need for custom-made applications come from?

        Tune in as Head of Product Development Pasi Vuorio shares his insights on building customised apps on Shopify and the possibilities they bring!



        15 min
      • Ep. 7: The megatrends driving eCommerce growth

        Consumer behavior is rapidly changing and every business must learn to adapt to the transforming industry.

        How are brands creating sustainable business models successfully? What technological tools are emerging to build authentic relationships with customers?

        Tune in as eCommerce & D2C specialist Pinja Kuitunen shares her insights.

        19 min
      • Ep. 6: Why are customer acquisition costs rising?

        As acquiring customers is becoming more expensive, its vital for a business to understand where to focus and allocate resources. What contributes to rising customer acquisition costs and how do you combat it?

        Tune in as Growth Lead Expert Mikko Rekola shares his insights.

        10 min
      • Ep. 4: The fundamentals of a successful D2C launch

        A successful launch of a new D2C business relies on a strong foundation and a clever strategy. What are the right tools to use? How do you handle logistics and customer acquisition? Are there any risks to consider? 

        Tune in as Leading D2C & Shopify Consultant Teemu Tolonen shares his insights. 

        11 min

      About Commerce Insights

      From the publisher's feed

      Woolman helps brands and retailers build profitable, responsible, and growing omni-channel and digital commerce solutions using Shopify Plus.