Selling season is not the time to be building your backend — it’s the time to leverage it.

In this episode, you’ll learn:

• Why your email list is the backbone of selling season (and why social media can’t replace it)
• What makes an administrator-facing opt-in actually work
• Why a named, visual framework increases credibility and confidence with decision-makers
• What a high-converting landing page needs to include (and what it should not)
• How your LinkedIn profile functions as a verification tool, not a content grind
• When and why a simple website and blog still matter
• Why running a beta group now makes selling season easier later

Business Asset Checklist:

Jenn walks through these non-negotiable assets:

1. An Email Platform

• A real email service provider (not Gmail)
• A working opt-in form
• A simple nurture sequence to stay top of mind

2. An Administrator-Focused Opt-In PDF

• Short, skimmable, and practical
• Designed for decision-makers, not teachers
• Positioned as a quick win or quick insight

3. A Clear, Named Framework

• 3–5 steps or pillars
• Consistent language
• A simple visual representation
• Easy to explain in under 30 seconds

4. A Landing Page That Does One Job Well

• Clearly names the problem administrators care about
• Connects pain points to student outcomes
• Shows your framework and results
• Leads to one clear call to action: book a call

5. A Strategic LinkedIn Profile

• Optimized for verification, not virality
• Speaks to administrators, not recruiters
• Includes long-form articles that reinforce credibility and expertise

6. Optional but Powerful: A Simple Website + Blog

• Builds credibility and trust
• Houses your opt-in and messaging
• Positions you as a thought leader with minimal content

7. A Beta Group (If You Don’t Have Data Yet)

• Collect testimonials, stories, and outcomes
• Gather proof that your framework works
• Make selling season about sharing results, not making claims

Here’s the link: LIVE Workshop - The Booked-Out Consultant 

Education Consultant Accelerator: 90-Day Blueprint 

IG - www.instagram.com/jenn_kleiber