In EP 29 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar explore a question every modern marketer eventually runs into:Why does marketing get harder the moment it starts to scale?This episode isn’t about campaigns.It’s about coordination.Joining the conversation are Daniele S. Tedesco, who leads Global Digital & Commerce at Essity, and Jon Dano, Industry Advisor at SAP and former CIO of Campbell Soup North America.Together, they’ve lived on both sides of the aisle—inside brand teams chasing growth, and inside enterprise systems responsible for keeping everything from breaking.From global CPG brands to B2B commerce platforms, they unpack the reality most marketers don’t see until it’s too late:Speed without systems creates chaos.Systems without empathy create friction.Essity’s products touch nearly a billion people every day—from hospitals and offices to hotels and stadiums. But delivering that kind of scale doesn’t come from “just launching another tool.”It comes from alignment.Between marketing, IT, operations, and leadership.Between ambition and execution.Between moving fast and not breaking trust.This is a conversation about what it actually takes to run marketing at enterprise scale—and why collaboration, not more tools, is the real unlock.In this episode, you’ll learn how to:• Scale marketing without multiplying tech debt• Move from tool-first thinking to capability-first strategy• Balance speed, security, and governance in modern stacks• Align marketers and IT teams without slowing execution• Build B2B commerce experiences buyers actually adopt• Use AI and platforms responsibly inside real organizations• Turn operational constraints into strategic advantagesFrom ERP realities to marketing pressure…From global rollouts to local execution…From “I need this tool now” to “here’s the outcome we need”…This episode is a grounded look at how modern marketing actually works at scale.Because growth isn’t just creative——it’s operational.🎧 Listen on Spotify, Apple Podcasts & YouTube🔗 Connect on LinkedIn:Anish Raul – https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – https://www.linkedin.com/in/ajinkyajoglekarDaniele S. Tedesco – https://www.linkedin.com/in/daniele-s-tedesco/Jon Dano – https://www.linkedin.com/in/jon-dano/#TheArtOfCommerce #ModernMarketing #EnterpriseMarketing#B2BCommerce #DigitalTransformation #MarketingOps#ITandMarketing #AIinMarketing #CX #GrowthAtScale