In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik.
This episode covers:
Why the traditional marketing funnel is a lie—and what to use instead.
The architecture of the See, Think, Do, Care framework.
How to leverage empathy and human psychology to influence executive decision-making.
The fatal mistake of relying on "data pukes" that kill your profit.
Why AI will replace the current role of the data analyst by 2028.
Flipping your perspective from company-out to customer-in to build a true competitive advantage.
If you torture data long enough, it will confess to anything. Make sure you're chasing intent, not just numbers.
Connect with Avinash: https://www.linkedin.com/in/akaushik/
Connect with the Hosts:
Anish Raul: https://www.linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/