Marketing fluff is dying.

A new kind of visitor is hitting your site, and they don't care about your "brand story."

They’re fast, they’re digital, and they’re making decisions for your customers.

In this Field Notes episode from #adobesummit of The Art of Commerce, Anish Raul sits down with Matt Wright from Gain Conversion live from the Adobe Summit field. They dive deep into the "Agentic Shift"—the rise of AI agents acting on behalf of humans—and how brands must pivot their CRO and messaging strategies to survive this transition.

This episode covers:

The Agentic Visitor: Why you need to design for AI agents, not just humans.

Evidence-Based Growth: Why businesses are truly just the sum of their decisions.

The Death of Fluff: How explicit, clear messaging wins over high-level marketing speak.

Loopin AI: A first look at the new AI-powered experimentation tool in open beta.

Scaling Impact: How giants like Nike and Microsoft structure experimentation to drive the bottom line.

If your website can’t be digested by an AI agent, you’re becoming invisible. The question isn't if agents are coming—it's whether you'll be there when they arrive.

Connect with the Hosts:

Matt Wright: https://www.linkedin.com/in/matt-wright-b08a13a5/

Anish Raul: https://www.linkedin.com/in/anishraul

Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

If you're still drawing a line between brand and performance, you're missing the point.

In EP 47 of The Art of Commerce, we break down why the "Brand vs. Performance" debate is a marketing myth. We’re joined by Alicia Waters (Mila, ex-Starbucks) to dismantle the silos that keep brands from scaling and discuss how to move commerce with high-impact art.

This episode covers:

The Brand-Performance Loop: Why every brand dollar drives performance and every performance dollar builds the brand.

The "Shrink and Pink" Trap: Why marketing to women requires intent, not just colors, and the danger of homogeny.

Ditching the Funnel: How to meet customers in their lives, not just your CRM stages.

The Complete Marketer: Lessons from agency-side, client-side, and startup-to-mass scale growth.

The Art of Intent: How to stay authentic while chasing a niche (and what we can learn from Dude Wipes).

Winning the Shelf: Why branding (like Mila Soup Dumplings) makes the sale before the customer even tastes the product.

Art moves commerce. Commerce fuels art. It's time to master both.

Connect with the Hosts:

Anish Raul: https://www.linkedin.com/in/anishraul

Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

In EP 45 of The Art of Commerce, we sit down with Alicia Moore, former VP of Marketing at Halfdays and former brand leader at La Colombe Coffee, to unpack the science of scaling "vibes" without losing the soul of the business.

This episode covers:

-The Stewardship of Brand: Why creativity is a business requirement, not a luxury.

-The "Secret Club" Effect: How to make customers feel like insiders as you scale to millions.

-"Jab, Jab, Punch": A street-smart framework for attribution that balances gut intuition with Triple Whale data.

-Beyond "Pink It and Shrink It": How Halfdays disrupted the male-dominated outdoor industry.

-The Thousand Tiny Gestures: Lessons from Walt Disney on building lifelong brand obsession.

If your brand doesn't elicit an emotional reaction, you're not scaling a business—you're just moving inventory.

Alicia Moore: https://www.linkedin.com/in/aliciagentilemoore

Anish Raul: https://www.linkedin.com/in/anishraul

Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark.In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your team to stop acting like order-takers and start acting like owners.This episode covers:* Context vs. Overload: Why you don't need to share everything, just the "Why."* Owning the Pen: How leaders can use the whiteboard to translate raw ideas into strategy.* The Death of Permission: Building a team that makes the right move without checking the Slack status.* Conviction over Ego: How to invite others into the narrative without losing control of the vision.* The Parking Lot Method: Tactical ways to handle "not-so-great" ideas while keeping trust high.Transparent leaders don’t just control the narrative; they invite their team to write it with them. If you're the bottleneck in your business, you aren't leading—you’re gatekeeping.Connect with the Hosts:* Anish Raul: https://www.linkedin.com/in/anishraul* Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

In EP 44 of The Art of Commerce, Anish and Jinx report live from the floor of Adobe Summit 2026 in Las Vegas. From the shock announcement of Shantanu Narayen’s transition to a masterclass in leadership from NVIDIA’s Jensen Huang, this is the raw, "Field Notes" breakdown of Day 1.This episode covers:The Agentic Shift: How Adobe CX Enterprise Coworker is turning AI into an actual teammate.Purpose vs. Task: Jensen Huang’s powerful framework for surviving the AI job transition.The "Ferrari" Moat: Why Adobe’s enterprise stickiness is their biggest defense against agile startups.Multi-Model Strategy: Adobe’s pivot to bundling rivals like Runway, 11 Labs, and Google’s Nano Banana.Journey Orchestration: Moving beyond basic personalization to real-time contextual marketing.AI won't take your job, but a person using AI to fulfill their "purpose" definitely will. Are you driving the Ferrari, or are you just staring at the keys?Connect with the Hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

In EP 43 of The Art of Commerce, we break down the transition from generative AI to Agentic AI with Anup Chamrajnagar, co-founder of Gradial. We explore how to move beyond simple content creation and into the world of automated orchestration, execution, and closing the loop on personalization.

This episode covers:

-The Execution Gap: Why creating 100 million variants is easy, but reviewing and deploying them is the real bottleneck.

-Orchestration over Bloat: How to avoid "death by 30 agents" by using a single, system-agnostic digital co-worker.

-The Blue Button: Closing the loop on GEO (Generative Engine Optimization) with real-time updates.

-Synthetic Buyers: Using sentiment analysis to predict where customers feel joy or frustration before you hit publish.

-Mad Men vs. Ops: Why modern marketing is starting to look more like high-stakes engineering than a whiskey-fueled brainstorming session.

AI can write your copy, but can it do your job? The future of the enterprise belongs to the teams that stop managing tasks and start managing agents.

Connect with the Hosts & Guest:

Anup Chamrajnagar: https://www.linkedin.com/in/anup-chamrajnagar-6744baa8/

Anish Raul: https://www.linkedin.com/in/anishraul

Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Creative AI is a commodity. Execution is the bottleneck.

Most marketing teams don't fail because they lack ideas—they fail because their ideas die in ticket queues and CMS hell.

In EP 42 of The Art of Commerce, we break down how Anup Chamrajnagar and the team at @Gradial are redefining "Vibe Marketing" to solve the enterprise execution gap.

This episode covers:

- The Vibe Marketing Philosophy: Why conversational agents are replacing rigid RPA workflows.

- The $5,000 Meeting: How to eliminate the hidden costs of creative gridlock.

- Outside-In Innovation: Why a team of SpaceX and Microsoft engineers chose to fix marketing.

- Scaling Personalization: Moving beyond experiments to true 1:1 execution for the Fortune 500.

- Bypassing IT Hurdles: How to deploy AI without getting stuck in an endless security review.

- The Co-Work Coexistence: Why @Gradial focuses on where Claude and OpenAI leave off.

In a world where anyone can generate a "vibe," the winners will be the ones who can actually hit publish at scale.

Anup Chamrajnagar: https://www.linkedin.com/in/anup-chamrajnagar-6744baa8/

Anish Raul: https://www.linkedin.com/in/anishraul

Ajinkya "Jinx" Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Most teams don’t break because of one big mistake.
They break because small things go unaddressed.

In EP 41 of The Art of Commerce, we break down leadership debt—the hidden cost of postponed conversations, unclear standards, and decisions left hanging.

This episode covers:

Why unresolved issues don’t disappear—they compound
The difference between decision debt and relationship debt
How small fissures turn into culture-breaking gaps
Why avoiding conflict quietly erodes trust
How great leaders build a culture of candor and “we”
Why awareness is the first step to fixing what’s broken

If your team feels tense, misaligned, or quietly drifting—this one will hit.

🔗 Connect on LinkedIn
Anish Raul: https://www.linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Most teams don’t move slow because they lack talent.They move slow because they lack clarity.In EP 40 of The Art of Commerce, we break down why complexity kills momentum—and how the best leaders act as a “compression layer” for the business.This episode covers:Why vision isn’t inspiration, it’s simplificationHow great leaders turn chaos into clear directionWhy activity doesn’t equal achievementThe role of repetition in driving alignmentHow to align teams across conflicting KPIsWhy “so what?” is the most important question in businessIf your team feels busy but not effective, this one will hit.🔗 Connect on LinkedInAnish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Sora is dead.Not slowly. Not quietly.One day it’s the future of AI video.Next day—it’s gone.In this Field Notes episode, we unpack what actually happened:The $1B Disney moment… and the collapse right afterWhy 1% retention kills even the most hyped productsThe real risk of building on tools that can disappear overnightWhat replaces Sora (and why it doesn’t matter as much as you think)This isn’t about one tool dying.It’s about what happens when the ground keeps shifting.Taste. Timing. Tools.Only one of those actually lasts.🔗 Connect on LinkedInAnish Raul:   / anishraul  Ajinkya “Jinx” Joglekar:   / ajinkyajoglekar  #TheArtOfCommerce #EmailMarketing #Newsletters #Personalization #Startups #ContentMarketingAsk