Most trainers obsess over getting new clients — but the real key to a sustainable coaching business is learning how to keep them.
In this episode, Kyle and Cole Stanger break down how elite trainers approach client re-signs without pressure, awkward money talks, or “salesy” tactics. They explain why re-signs should be a natural extension of good coaching, how to frame long-term progress, and how trust, communication, and identity shifts keep clients around for years — not months.

Client Re-Signs & Why They Matter (00:00)
Why Re-Signs Matter More Than New Sales (00:26)
Trust, Relationships, and Long-Term Coaching (01:57)
Why Good Coaching Makes Re-Signing Easy (03:07)
Getting Over the Fear of “Asking for Money” (04:01)
Re-Signs Are a Long-Term Conversation, Not a Moment (07:09)
Stop Framing Coaching in Short Time Blocks (08:55)
The Real Goal: Identity, Habits, and Longevity (11:05)
When Clients Don’t Need You Anymore (13:30)
Why Clients Stay Even When They Could Leave (14:36)
How to Casually, Naturally Bring Up Re-Signs (17:45)
Final Thoughts on Low-Pressure, Ethical Re-Signing (22:38)