OnBase: Smashing Sales and Marketing Misalignments

Ep. 290 | Making Your Business Case: Quantitative Data is an Essential Ally


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In this episode of Sunny Side Up, the focus is on career success as anything but a straight line. For Utkalika Badu, Managing Vice President for Global Sales Strategy and Operations at Gartner®, the trajectory has been steep and often unexpected. She shares her journey from preconceived notions based on university classes to on-the-ground experiences that have shaped an entirely different conception of what it takes to be a successful leader. Along the way, she has picked up a wide range of skill sets, always prompted by curiosity and a willingness to stretch and take a risk. Utkalika offers advice to would-be leaders on their ascent and uses lessons from sports as a great metaphor for business success through collaboration and team building. You'll also enjoy some evergreen book recommendations!

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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