This episode of Sunny Side Up features Ash Parikh, chief marketing officer at Druva. As a marketing visionary with deep knowledge of B2B and SaaS, he offers a unique take on the transformational impacts of pandemic and accelerated digital advances over the past two years. No single CMO can juggle the multiple roles required – field marketing, digital, partner marketing, content marketing, demand gen, corporate gen, branding. That’s why Ash urges hiring the best possible team, offering leadership that empowers and promotes strategies like ABM and AI-driven prospecting for optimal results. Personal touch and live engagement will always be important, but a confluence of factors has now also created a parallel hybrid sales and marketing universe that Ash believes is here to stay.

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